agency
Optika Kršev: Eye Care & Optical Retail CMS Website
Overview
Client: Optika Kršev (Ruma, Serbia)
Industry: Healthcare & Optical Retail
Website Type: Multi-Page CMS Website (Serbian/English)
Key Features: Service catalog, blog, team profiles, appointment booking, local SEO
The Challenge
Optika Kršev required a bilingual, user-friendly website to:
- Showcase their optical services (eye exams, designer eyewear, repairs)
- Build trust through licensed optometrist profiles
- Educate patients via a blog on eye health
- Compete locally in Ruma while targeting Serbian-speaking audiences
Our SolutionA professional yet approachable CMS website emphasizing:
- Clinic Authority:
- “Vaš vid je naš prioritet” (Your Vision is Our Priority) as the core message
- Detailed team bios (Nemanja Kršev, Nemanja Klajić) with certifications
- Service Clarity:
- 6-day workweek and repair services as key differentiators
- Step-by-step guides for choosing prescription glasses
- Local SEO Focus:
- Blog content targeting Serbian keywords (“naočare sa dioptrijom”, “pregled vida”)
- Google Business Profile integration for Ruma-based searches
- Patient Education:
- Blog posts on eye health (e.g., “Zašto Su Redovni Pregledi Očiju Neophodni?”)
Key Results
- 15% Increase in Appointments: Streamlined contact form and service pages
- Local Visibility: Ranked #1 for “optika Ruma” within 3 months
- Trust-Building: Patient testimonials highlighted reduced wait times and personalized care
Client Feedback:
“Naočare su fantastične – nosim ih od jutros i kao da ih nemam. Hvala na savršenom iskustvu!”
— Maja, Satisfied Patient
Technologies & Strategies
- CMS Flexibility: Easy blog/service updates for clinic staff
- Mobile-First Design: 70% of users access via smartphones
- Bilingual Support: Serbian/English toggle for expat patients
